No one does it like Kim K when it comes to the art of contouring. She was the force behind this beauty trend that some even refer to it as “The Kardashian Effect”. No doubt it broke (not just the Internet!) but the entire beauty world.
Get the Kim K effect by following these steps:
1. Prime your face to prepare a smooth and flawless canvas for your makeup. This will allow your foundation to go on seamlessly. Try THE ORDINARY HIGH-SPREADABILITY FLUID PRIMER, P650, an advanced primer with a lightweight, serum-like texture that helps makeup to spread smoothly and evenly over your skin without becoming patchy, streaky, or cakey.
2. Go for a matte, full-coverage foundation if you want to achieve that perfect, Kardashian-finish. The MILANI CONCEAL + PERFECT 2-IN-1 FOUNDATION + CONCEALER, P600, is a water-resistant foundation and concealer in one that combats under eye circles, redness, and other skin imperfections.
3. If you want even more coverage in concealing dark under eyes or other blemishes, conceal and treat it with the MAYBELLINE INSTANT AGE REWIND ERASER, P399. It’s a super-concentrated treatment concealer that features a micro-corrector applicator that helps instantly erase dark circles and fine lines.
4. Set your foundation and concealer by applying your choice of loose, transparent powder to avoid creasing or a patchy finish. The COTY AIRSPUN LOOSE FACE POWDER, P630, is an ultra-smooth loose powder that helps hide wrinkles, fine lines, and blemishes. Plus, its cloudlike softness gives a new softness to your skin upon application.
5. The highlight of your look—contour time! To bring out your cheekbones, Kurtis Dam-Mikkelsen shares on Elle.com to find the hollow part by placing your fingers on the sides of your face, and where you feel it dip underneath the bones, just above is where you place your pigment! If you have a larger forehead, apply straight into the hairline to minimize its appearance. With an angled brush, use the darkest shade of the CITY COLOR CONTOUR EFFECTS, P400, to recreate the Kardashian Effect!
6. Add a subtle, golden glow to your face with the W7 GLOWCOMOTION, P405. Carefully apply on the high points of your cheeks and on the bridge of your nose. Blend it well so it looks more natural!
7. Achieve fuller brows by filling it in with an eyebrow pencil. Try the MALISSA KISS SUPER SHAPE BROW PENCIL, P349, for a long-lasting pencil that will give you bold-looking brows all day ala Kardashian!
8. Before you apply any eyeshadow hues, quickly apply an eyeshadow primer to make sure your eye look doesn’t crease or fade. The URBAN DECAY EYESHADOW PRIMER ANTI-AGING, P1,580, doesn’t just keep your eyeshadows in place but it also contains advanced ingredients that improve signs of aging around the eye area. After applying, allow your primer to set before moving on to the next step.
9. Give your eyes more depth and definition by sticking to dark browns and nudes on your lids for this look. Play with the W7 COLOUR ME NUDE, P585, a palette which contains 12 long-lasting and easily blend-able shadow shades from pinky nudes to plummy golds.
10. Elevate your look by applying some falsies just like the HUDA BEAUTY CLASSIC LASH in SAMANTHA #7, P1,680, since Kardashians are also all about the lash!
11. Keep your lippie on the neutral side to balance off the whole look. The PINK SUGAR HD LIPSTICK in Butter, P299, is the perfect shade similar to the one Megan is wearing herself!
12. Lastly, set everything in by spritzing on some of the L’OREAL PARIS INFALLIBLE PRO-SPRAY AND SET MAKEUP EXTENDER, P600, to keep your makeup looking fresh!
Text by: Maan Fernandez