Beauty brands come and go, but these makeup brands will go down in history as some of the best ones – because they’ve created products we can’t live without. They’re also constantly evolving so much so that even though they’ve got winning formulas under their belt, they’re still looking for ways to further improve the quality of their products. Here, we give you the makeup brands that made all the hype about them worth it!
The brand is practically a staple in every celebrity’s makeup kit. Anastasia Soare herself is a certified brow guru who’s friends with all the Kardashian girls (yup, she’s responsible for their to-die-for arches). The Anastasia Beverly Hills Dipbrown Pomade is her most precious creation—it allows you to draw on arches even with little hair to begin with, and looks absolutely natural! The best part is that it manages to stay on even under intense heat and humidity.
Glossier is perhaps the go-to brand for millennials. Its no-nonsense packaging and practical approach to beauty have made it a brand that young people can relate to. In this fast-paced world, Glossier is the answer to millennials’ need to be able to have products that don’t require much effort yet still manage to deliver exceptional results. The Glossier Boy Brow, for example, does the job of a fluffier, filler and shaper. All you need to do is swipe up, and you’re good to go.
Before becoming a beauty mogul, Kat Von D was a famous reality TV star known for her tattooing skills. Viewers were enthralled with her beauty, and her signature lip looks that it was almost inevitable for her to venture out into the beauty industry. Her Everlasting Liquid Lipstick is just that: it stays on from morning till night—no touch-ups necessary. They also come in the prettiest shades that you’ll want to have them all.
These days, it’s rare to come across a beauty brand that’s easy on the budget yet still big on quality. Pixi by Petra has become known for its skin-loving, pigment-packed makeup palettes (a little really does go a long way), and their color-correcting crayons that are so easy to use—they’re perfect for working girls who are constantly on the go.
This brand may have found its way to the beauty-verse by being the much-hyped dupe version of Kylie Jenner’s lipsticks, but ColourPop proved that it’s worth all the attention. Founded in 2014 by Seed Beauty, the hugely successful newcomer to the makeup industry has received praise for its budget friendly yet exquisite line of cosmetics. It prides itself for being inexpensive, not tested on animals, and extremely versatile. Their line of liquid lipsticks which range from matte to satin finishes are their best-selling items to date. Other popular picks include their highlighting powders and eyeshadows that come in gorgeous metallic shades.
Text by Agoo Bengzon
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