Last February, Maybelline New York launched its new anthem that celebrates the confidence and beauty of empowered women from all over the world. The iconic “Maybe she’s born with it, maybe it’s Maybelline” has now transitioned gracefully into “Make It Happen”, a line that embodies the spirit of the brand. Maybelline’s new anthem is inspired by those who are passionate, motivated, and determined to succeed.
Along with that, they also launched their newest products for 2016 – the White Super Fresh Liquid Powder, The Creamy Mattes and HyperMatte Dip Liquid Liner.
The White Super Fresh Liquid Powder is the newest product from the White Super Fresh line that promises to keep your face fresh and oil-free for as long as 12 hours. It has the consistency of a liquid foundation then dries into a matte powdery finish. It’s perfect for Manila weather because it also has SPF 50 PA+++++ that protects your skin from the sun! If you want a matte and flawless look that lasts the whole day, this one is for you.
I was really excited when I found out that the Creamy Mattes are now here in Manila. The matte lip trend has been really big for quite a while now and I don’t see it going away anytime soon. Everyone needs to get their hands on these because the colors are beautiful and very pigmented! My favourite shade is Touch of Spice, a warm mauve color because it’s wearable and perfect for everyday use. Not only are they matte and creamy, but really affordable too – these babies are only P299!
Maybelline answered every eye liner addict’s prayer when they came out with the new HyperMatte Dip Liquid Liner. It’s perfect for outlining your eyes with ease and they last for 24 hours. This liner starts off as a liquid and dries to a ultra-black and matte finish in just a few seconds. Creating a winged liner look has never been more exciting!
Lastly, Maybelline Philippines introduced its first Filipina Maybelline girl, Georgina Wilson! She definitely embodies the new anthem of Maybelline as she embraces the lifestyle of an empowered woman. Georgina does not only have the beauty that’s perfect for Maybelline, but she has the brains and passion to achieve her dreams too. #MakeItHappen