1 has never looked so good! The first anniversary of go-to beauty e-shop and community, Calyxta, looked like an upgraded version of a makeover party with your girl friends!
Everyone loves parties. Everyone also loves to be pampered. Put the two together, and you’ve got an experience that is sure to make everyone feel special. To celebrate their 12-month milestone, Calyxta invited media friends and partners to a “Beauty Fair” with cocktails and beats from Pioneer Philippines and “Singles of Manila” DJs Jess Milner, T-MAC, and Quark Henares. The icing to this grand cake, however, was having a stellar roster of beauty brands and services for the guests to try out themselves. Among these brands were Ciaté London, Toni & Guy, Maybelline, Browhaus, Strip, My Amazing Blow Dry Secret, and Enza Nail Spa. For those who only discovered about the site during the launch, Calyxta came prepared by providing a product display with tablets for people to browse and learn their way around the site.
Calyxta has been providing its readers and customers the best online beauty experiencer for a year now. Besides being an online shopping place for beauty products and services, Calyxta also creates an experience by curating beauty tips and tricks through video tutorials and how-to articles conceptualized by top, influential beauty writers and make up artists like Cat Juan Ledesma, Xeng Zulueta, and Amanda Padilla. Calyxta thanks its partners, Toni&Guy, Maybelline, L’Oreal Paris, Scent & Beauté, Harem Inc., Dewy Tree, I Do Nails, Pioneer Philippines, and Makati Diamond Residences for the collaborations, the growth and the success that wouldn’t have been possible without them.
