Fur-riendly Local Makeup Brands You MUST Support!

Makeup can be cruel sometimes. Yes, beneath those shimmery powders and colorful palettes lies an ugly underside—animal testing. It is not a happy thought knowing that bunnies or Beagles had to be sacrificed for the sake of your lipstick. Fortunately, more and more beauty brands are veering away from this heinous practice and going cruelty-free. And if animal testing appalls you, the good news is you can do something for our furry friends by simply supporting cruelty-free brands! Luckily, a lot of homegrown Pinoy beauty brands have also hopped on the anti-animal testing bandwagon. Here’s a few who you should totally rally behind:

1. Human Nature

Human Nature is a 100% Pinoy superstar brand that develops quality, all-natural skin care products, while also promoting social enterprise with their ties to Gawad Kalinga. Their skin care and cosmetic items consist of affordable and organic products. This brand encourages consumers to make the smart choice to be free from harmful chemicals and to use “Only The Good.“

Must try product: Human Nature Sunflower Seed Beauty Oil 100 ml (P275.00)

2. Pink Sugar

Pink Sugar is a breakthrough local brand that addresses our Pinay beauty bucket lists—multi-tasking skin benefits, affordability, and colors that complement Filipina skin tones.

Must try product: Pink Sugar Our Lil’ Secret Foundation (P399.00)

3. Pili Beauty

Pili Beauty was named as such because their products include the multi-beneficial pili nut from the Bicol region, whose oils were discovered to greatly contribute to skin firmness and elasticity. Aside from providing an assortment of great skin care products, this local brand also promotes Bicol’s resources and helps locals by providing them with sustainable livelihood.

Must try product: Pili Lipstick (P672.00)

4. Happy Skin

This hugely popular glam Filipino brand is devoted to the business of making women happy. Their product range consists of multi-tasking items that contain special skin care ingredients that nourish skin, and also enhances your good looks and camouflages flaws. Its cute packaging and successful collaborations with beauty afficionados have made them one of the most recognizable movers and shakers in the local beauty scene.

5. Ellana Cosmetics

Ellana is the top mineral cosmetic brand in the Philippines and offers a wide array of affordable and high-quality products. Mineral makeup is deemed the “healthy” makeup, hence all their products are free of parabens and all the harsh stuff that wreck havoc on our skin. It also gives you a #wokeuplikethis look when applied, giving you an all-natural glow!

Must try product: Ellana Athena Magnetic Makeup Palette (P199.00)

Text by: Yasha Barretto

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