Maybelline New York is the world’s #1 mass cosmetics brand, available in over 129 countries.
By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible, and effortless cosmetics for every woman.
Maybelline New York is the official make-up sponsor of New York Fashion Week.
Beginnings of the Brand
Mabel Williams singed her lashes and brows in kitchen fire and wanted to restore her former look. She combined ash and Vaseline to make a concoction to darken them. Thomas Lyle “Tom” Williams was amazed by his sister’s creation and created the first ever mascara.
Maybell Laboratories: Maybell + Vaseline = MAYBELLINE
Maybelline New York is the make up brand that captures New York’s energy, edge and style to inspire all women to define their beauty, express themselves and make their mark.
Our Mindset: TOTAL BEAUTY
As a multi-category brand we are the only beauty brand that can easily optimize our science and expertise across different categories.
As a total beauty brand, we don’t just sell products. We offer a solution and share our expertise to address a beauty need.
The L’Oreal Paris Experience: Paris | Play | Pleasure
PARISIAN BEAUTY INSPIRATIONS: Icons, Themes, Looks, Gestures
L’Oreal Paris reinforces its heritage as the accessible brand from Paris and invites women to play and experience our Parisian heritage at every opportunity.
SENSORIAL PLAYS: Impactful Visuals, Delightful Textures and Fragrances
L’Oreal Paris seizes every chance to engage at the point of sale with interactivity (demonstration) and meaningful advice to showcase the superiority of our formula and latest innovations.
MEMORABLE PLEASURES: Unique Experience and Expert Advise
We recognize that women want products that surprise, delight and intrigue them while being inspired and reassured by the latest science and technology.